Trident Seafoods is a company that was founded on hard work and dedication. They demand a higher standard when it comes to their finished product. So, when Trident calls I know it's time to roll up my sleeves, get busy & create timeless work.
B2B Trade Branding
Trident was looking for a way to promote new, regional flavor offerings at their largest annual trade event. They wanted to visually blend the culture and taste of each region with different types of seafood—so I went to work.
The result was a series of designs inspired by vintage travel posters and steam trunk stickers. The deliverables included posters, luggage tags & stickers, magnets, print, email and other collateral.
Generally thought of as a numbers based, sales initiative, selling seafood to healthcare buyers could seem like a dry task. Along with the team at Trident we took a fresh look at the sales process and decided to reinvent and reinvigorate through branding and technology.
"Healthier Options Mean Healthier People" was a simple & powerful brand statement that helped kickoff the design process and culminated with the client and consumer facing materials below.
Brand MARK REFRESH
Always an honor when asked to help an established brand re-create their identity, Alaska Naturals Pet Products through Trident Seafoods asked me to pitch in and do just that. After a few iterations we landed on the mark below.
COMMUNITY PRINT ADS
Always the generous company, Trident helps the communities they do business in. As a veteran of print advertising they asked if I could help with a couple of print ads for high school programs — A few archival photos later I went to work and came up with these ads below.